SEO
I use practical, straightforward Search Engine Optimisation (SEO) to help your site get noticed by the right people, especially locally here in Sussex.
There’s no point having a website if nobody can find it. The old adage "build it and they will come" definitely doesn’t apply to a website! As part of the scoopsweb ‘best practise’ website building process I will ensure ‘on page’ SEO techniques are deployed to give your website a fighting chance of being found in organic (i.e. not paid) searches.
SEO is a very complex area and is going through a sea change, with all the major search engines now using Artificial Intelligence (AI). Just knowing the likely ranking factors and how to use them on a website is not enough. Search engines like google (which at the time of writing maintains a 90% share of the search engine market) do not publish how their ranking tools work because they don’t want the results to be gameified. So be cautious of organisations or individual that promises to get your website on page one of google, it’s not always that simple.
I can help make sure your site is visible and indexed by the search engines, especially for local searches around Sussex (and further afield if that’s what you need). It’s not about gaming the system - just sensible, practical steps to give your site the best chance of being found by the right people. But if you’re in a competitive market and NEED to rank on page one then you may need to consider paid Ads or using the services of an SEO specialist. I can put you in touch with SEO specialists (like gooey digital) but be aware, it can be expensive. Like most things in life you get what you pay for.